Showing posts with label signs. Show all posts
Showing posts with label signs. Show all posts

Wednesday, October 24, 2012

Translation Detours (more signposts)


Treman State Park


Earlier this month, I was in Ithaca to give a translation talk in the Latin American Studies Program seminar series and a reading from Detours at the Cornell Store. Naturally, I visited the waterfalls  and photographed a few detour signs. Then up to Rochester for the ALTA conference and even more translation fun--including the chance to read from Alicia Yánez Cossío's Beyond the Islands, to reconnect with old friends and be introduced to new ones.  


Since then, I've kept thinking about detours, travel, ins & outs and ups & downs, and the ways (here and elsewhere) we try to direct one another and to mark where we've been or hope to go. For example: 


In the Venice lagoon
No need to translate this one, perhaps, but there's a kind of spatial translation here of the customary work icon to an impossible medium; it brings to mind Bolívar's oft-quoted (misquoted?) lament, "I have plowed the sea" ("He arado en el mar"). But failure and inconvenience can be in the eye of the beholder. And some cautionary signs might serve as advice for living, not just staying alive.

Big projects, small nuisances (Mendoza, Argentina)

New Zealand





Detour in Spanish: rodeo, vuelta, desvío. Words that suggest circles, return, deviation, misdirection. Misread rodeo back into English and you have spectacle, cowboys, bronco busting. But something to be found "a la vuelta" will be just around the corner, close at hand. Or upon your return.

I have spent delightful hours looking up the semi-relevant, searching for a near allusion, learning words in English for greens I never knew existed. In Beyond the Islands, prickly pear expert Fritz and his traveling companions first glimpse the Galápagos from above:
            "From the air they could be seen emerging serenely from the water in a changing set of every shade of green: blue green, chlorophyll and olive green, sea green, verdigris and dark green, aerugo, greenish-yellow and glaucous green. The sea shone like a jade mirror splashed with the tiny white dots of the waves that appeared and disappeared between the gusts of foam snaking around the sinuous and indolent shorelines."

Detouring within English, I click the OED's thesaurus link and find "wrying," a new word for me, with the third meaning thus: "The action of deviating or turning from a course, etc.; straying. Obs." That obs. in itself is inviting, trippingly off the tongue reeling toward that untoward, unexpected usage that might yet be fun, might yet illumine, might yet draw us off course. Wrying sounds--and looks--a bit like wring, as if one might wring distance from an ostensibly short journey; and, for the rule bound ("do not wring or twist") a hint of damage, of disobedience to those disembodied dispensers of axiom and advice. But, again: Stop, Look, Live. Go down the latter backwards.


What's your favorite word for detour? 


Tuesday, September 11, 2012

New, used, ineffable

I'm enough of a curmudgeon that I still grouse now and then about those qualified-yet-unqualified "quality products"-- do they mean high quality? Fair-to-middling? Nothing to write home about? And I do enjoy a good sign. So imagine my delight, strolling with my family on Sunday afternoon, toward the end of a day of beach walking and sunshine and yes-it's-still-summer, when we came upon this lovely painted sign, offering not just quality, but quality new and used.

Looks like a warehouse, doesn't it? I bet they have lots.
Or maybe slightly used? Gently used? Still has some wear in it, too good to throw out, a (quality) solution in search of a problem, deserving of a second chance, an oldie but a goodie, don't knock it if you haven't tried it? Tarnished, but worthy of a little polish and elbow grease. Hot off the presses, brand-spankin'-new, old as the hills, down at heels, wet behind the ears, dog-earred, slightly foxed, fine condition, classic, pride of ownership, in need of TLC, great potential, a find at any scratch and dent sale, an opportunity not to be missed.

I wonder if they sold clichés, set phrases, proverbs, sayings, idiomatic tags impossible to translate, improbable promises? Sadly (or happily) it was Sunday afternoon. The shop was closed. We drove home empty-handed--on the quality front--but full-bellied and laden with beach agates, shell fragments, sand between our toes and in our jeans cuffs and still all over the back of the car, two days later.

Monday, September 5, 2011

Signs (taken for wonders?)

The exotic is always alluring; borrow a few words from another language, or a cinema icon from another era, and the possibilities blossom. Or wilt. I always enjoy reading signs (we recently turned the car around to photograph a sign for "Salad Shrimp" offered right next to night crawlers; imagine our disappointment when it was in fact "Sand Shrimp" that we had misread--a perfectly coherent listing of bait species.) A few signs that have made me smile, or left me thinking, over the past few days in Rosario:


Ming Fat Food? Is that really what they mean? (Lady Stork, at the bottom, sounds like maternity wear to me, but from the window, I think it's just regular shoes and clothes.) Eat too much Ming Fat, and you won't be able to achieve the long, lean lines demanded by:
Sutilezas King Kong--Alta Costura
Maybe it's the idea of King Kong's signature subtleties, heretofore unknown? High fashion in the sense of altitude, not class? The model looks as tall as the Empire State Building, anyway. 

For those of us in the more modest price ranges (far from high fashion) there's always:
Where everything's 2 pesos, unless it's not
The local variant on the dollar store promises everything for 2 pesos (about $0.50 US, right now) or "for less and more" as well. No one will be disappointed.

And finally, some of you have seen this, but I can't resist including Don Beef's promise to the masses: Pork for Everyone!


Seen any good signs lately?